- Client
- Fieldnote
- Industry
- Software
- Services
- Web design
- Development
- CMS setup
- Timeline
- 6 weeks
- Launched
- 2026
The results
- from kickoff to launch
- 6 wks
- trial signups versus the beta site
- +45%
- page speed score at launch
- 100
The challenge
Fieldnote had a great product, a fixed launch date and no website. The founders needed a site that explained the product clearly, turned visitors into trial signups and could be updated by a two-person marketing team.
Our approach
We ran a one-week sprint to nail the messaging and page structure, then designed and built the site in parallel. Every section was built as a reusable block, so the team can assemble new landing pages without a developer.
The outcome
The site launched on schedule, held up through a busy launch day and converts visitors to trials well above the industry average. The team has since published more than twenty landing pages on its own.
Formwork shipped a site we are proud of in six weeks, and our marketing team has not needed a developer since.
Hannah Cho
Co-founder, Fieldnote
