- Client
- Northpeak Outfitters
- Industry
- Outdoor retail
- Services
- E-commerce
- Web design
- Performance
- Timeline
- 12 weeks
- Launched
- 2026
The results
- online revenue, year over year
- +68%
- average mobile load time
- 1.1s
- checkout abandonment
- -31%
The challenge
Northpeak's store was slow on phones, its product pages were hard to compare, and more than a third of shoppers abandoned checkout during peak season. The team spent more time fighting their platform than selling gear.
Our approach
We studied how customers actually shop for technical gear, then redesigned product pages around fit, specs and real reviews. The new storefront is built for speed, with a three-step checkout and filters that make it easy to compare packs, boots and layers side by side.
The outcome
The new store loads in about a second on mobile and launched just ahead of the winter rush. Online revenue grew 68% year over year, and the team now updates collections and promotions themselves in minutes.
Formwork understood our customers better than our last two agencies combined. The new store paid for itself before the season was over.
Elena Marsh
Head of E-commerce, Northpeak Outfitters
