All work
- Client
- Kettle & Co.
- Industry
- Food & drink
- Services
- E-commerce
- Brand design
- Subscriptions
- Timeline
- 9 weeks
- Launched
- 2024
kettleandco.com
The results
- subscription revenue in six months
- +212%
- active subscribers
- 1,900+
- shop conversion rate
- 4.8%
01
The challenge
Kettle & Co. sold most of its coffee at farmers' markets. Regulars kept asking for home delivery, but the roastery had no way to sell subscriptions online without a clunky third-party checkout.
02
Our approach
We designed a warm, editorial shop that tells the story behind every roast, and built flexible subscriptions customers can pause, skip or change in two taps. A short taste quiz helps new customers choose their first bag.
03
The outcome
Subscriptions became the roastery's largest source of revenue within six months, giving the team predictable income and a reason to roast every Tuesday.
We went from markets-only to shipping coffee all over the country. The subscription flow is so easy that our customers do our marketing for us.
Ben Hartley
Co-founder, Kettle & Co.
