- Client
- Lumen Dental
- Industry
- Healthcare
- Services
- Web design
- Development
- Local SEO
- Timeline
- 10 weeks
- Launched
- 2025
The results
- new patient inquiries
- 2.4x
- of new appointments booked online
- 62%
- local search ranking for every clinic
- Top 3
The challenge
Lumen had grown to three clinics, but its website still described one. New patients couldn't tell which location offered which treatment, and every appointment request meant a phone call during the front desk's busiest hours.
Our approach
We restructured the site around the questions patients actually ask: what does it cost, where can I go, and when can I be seen. Each clinic got its own page with hours, team and treatments, online booking was added throughout, and everything was built to meet accessibility standards.
The outcome
New patient inquiries more than doubled within four months, and online booking now accounts for most new appointments. Every clinic ranks in the top three local search results for its neighborhood.
They made a complicated, three-location practice feel simple online. Patients regularly tell us how easy it was to book.
Dr. Sofia Alvarez
Practice Director, Lumen Dental

